For established lead-generation businesses
What is your lead-gen business worth?
Use Empire Flippers' official valuation tool to estimate a lead-generation business built around repeatable traffic, leads and buyer relationships.
Get the estimateNo email gate from us. The valuation itself is powered by Empire Flippers.
Official valuation tool
Start with the numbers.
The tool is locked to the Lead Gen business model so Empire Flippers can use the questions configured for that category.
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What buyers look at
Value depends on more than revenue.
Lead quality
Buyers care whether leads consistently convert for end customers, not only how many forms are submitted.
Client concentration
Dependence on one lead buyer can make revenue more fragile.
Traffic durability
SEO, paid media and local assets carry different acquisition risks.
Routing and operations
Tracking, call routing, forms and fulfillment should keep working after ownership changes.
Questions
Before you value it
Does every lead have the same value?
No. Geography, vertical, buyer economics and conversion quality can make lead value vary widely.
What if I sell leads to one client?
That concentration can be a material risk if the relationship does not transfer.
Is this for local lead-gen sites?
It can be, provided the business fits Empire Flippers' Lead Gen classification.