For digital and marketing agency owners
What is your agency worth?
Estimate the value of an established agency using Empire Flippers' official valuation tool, with particular attention to revenue quality and owner dependence.
Get the estimateNo email gate from us. The valuation itself is powered by Empire Flippers.
Official valuation tool
Start with the numbers.
The tool is locked to the Agency business model so Empire Flippers can use the questions configured for that category.
Business Valuation Check may earn a referral fee if an eligible transaction closes. Disclosure ยท Privacy
What buyers look at
Value depends on more than revenue.
Recurring revenue
Retainers and repeatable contracts can be easier for buyers to model than project-only revenue.
Client concentration
A business that depends heavily on one or two clients can carry more transfer risk.
Founder-led sales
If most new business depends on the owner's relationships, a buyer may discount the handoff risk.
Team and delivery
Documented service delivery, capable staff and clear margins can support transferability.
Questions
Before you value it
Should I use gross billings or real agency revenue?
Pass-through media or contractor spend can distort headline revenue. Buyers usually care about the economics the agency actually keeps.
Can a founder-led agency be sold?
Yes, but founder dependence can affect risk, transition planning and buyer appetite.
Does this replace a professional valuation?
No. The tool is an estimate and a starting point for a possible sale conversation.